Digital Marketing Certificate
Get ahead. Become a Certified Digital Marketing Associate today!
This Bayswater Certificate is accredited by the Digital Marketing Institute.
Learn how to apply AI in digital marketing
Study in London, Liverpool or Brighton
Earn a qualification with Bayswater and the Digital Marketing Institute
Meet and learn from industry leaders and experts
Accredited by the British Accreditation Council as a Short Course Provider.
About This Micro-Credential
Bayswater’s Digital Marketing Certificate was developed by the Digital Marketing Institute, which has an industry-led advisory board, made up of members from brands such as Google, Hubspot and Meta, to name a few.
Your learning is shaped by their hands-on experience in the industry.
18+
Age Limit4 weeks / 60 hours
DurationEQF Level
Aligned to EQF Level 4B1+
English Level RequiredFrequent Start Dates
Throughout the yearWhat's Included?
Up-to-date, relevant content taught by industry specialists.
Workshops, company visit and guest lectures.
Group work, culminating in an end of course presentation.
Enrolled students receive 6 months of Professional Membership access to DMI, with access to industry webinars, articles, and additional resources.
Progression: After completion of the CDMA, you can choose to progress to CDMP (Certified Digital Marketing Professional) by electing to do the exam through the DMI.
Who is it for?
✔️Gap Year Students interested in marketing as a career.
✔️Influencers looking to take their presence to the next level.
✔️Traditional Marketers looking to add to their skills.
✔️Recent Graduates eager to boost their digital skills for the job market.
✔️Small Business Owners looking to implement strong digital strategies.
✔️Career Changers interested in moving into digital marketing roles.
Course Syllabus
Digital Marketing in the Era of AI
Content Marketing
Social Media Marketing
Email Marketing
Paid Search (PPC) and Display Advertising
Search Engine Optimisation (SEO)
Website Optimisation and eCommerce
Google Analytics (GA4)
Digital Marketing Strategy
Added Value
The Bayswater Digital Market Certificate, along with the CDMA accreditation, includes 6-months FREE Power Membership to the Digital Marketing Institute.
Students can take advantage of:
Premium Content: Access to articles, toolkits, templates, case studies, podcasts & much more to stay up to date with the latest in Digital Marketing.
Free Courses: Access to free exclusive courses including CX essentials, graphic design essentials, analytics and more.
Community: Interact and connect with their global member community through a lively forum.
Continuous Professional Development (CPD): Once certified, use the membership resources to earn and record CPD points to keep the certification up to date.
Webinars: Meet & learn from the top industry leaders.
Accreditation from the DMI
The Digital Marketing Institute accreditation for this Bayswater course is a valuable qualification, setting the global standard in digital marketing certification. The Certificate Digital Marketing Associate (CDMA) reflects learning from short courses, covering entry-level to some intermediate and advanced content.
It certifies that the holder:
Demonstrates an understanding of the core knowledge in the discipline.
Applies knowledge, skills, and understanding to basic practices.
Obtains, organises, and uses information for problem-solving, prediction, and conclusion drawing.
Why Study at Bayswater?
Bayswater provides global upskilling experiences that equip students with the practical skills and confidence to thrive in the future of work. Our programmes blend academics with real-world experience and soft skills, to empower students to create the life they want to live.
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